Distribution: Free. Direct mailed free to more than 5,600 demographically selected baby boomers ranging from Hilton Head Island, S.C., to South Georgia, including 2,000 issues to The Landings on Skidaway Island. Delivered by carrier to 4,000 residents of Sun City, S.C. Over 12,000 copies are available through rack distribution which includes over 100 locations, among them: 15 area CVS Pharmacies, 10 area Krogers stores, 6 area Piggly Wiggly Stores, 5 area YMCAs, and numerous physician’s offices, stores, boutiques, churches, coffee houses, retailers and other places baby boomers congregate.

Content: Senior profiles, issues pertaining to senior lifestyles, health, wellness, finances, estate planning, elder rights, travel, computing, area senior-specific events.

Circulation: 22,000

Frequency: Monthly on or near first of the month

Deadlines: Both advertising and editorial deadlines are the first or second Tuesday of each month for the following month's publication Click here for ad deadline schedule.

Photographs: Black and white or color, slides or photos. Will accept digital files on disk or email if under 300k.